Communication and service
Pioneer in client relations
Following a development and test phase
of just two years, one of the largest IT
projects in the history of MLP was
launched in June 2008. MLP is one of the
first companies in the financial sector to
introduce a comprehensive Customer
Relationship Management (CRM) system.
The CRM system guarantees the
consistency of all data and a smooth
flow of information with partner companies.
With the CRM system, MLP greatly
exceeds the legal documentation
requirements prescribed for financial
consultants based on legislation such as
the EU Insurance Mediation Directive
and the German Insurance Act. An example
of one significant innovation in the
new software is the electronic client file,
in which all relevant information pertaining
to the client, such as e-mails,
documents or appointments, can be
linked.
MLP Health Report 2008 reveals worsening care
More than half of all German citizens and doctors are complaining about a drop in the quality of healthcare. At the same time, trust in the future of the healthcare system is also receding in both groups. This is one of the core results of the 3rd MLP Health Report, which was commissioned by MLP and drawn up by the Allensbach Institute with the support of the German Medical Association. In 2008, doctors were also surveyed for the first time alongside patients. Almost half of all doctors complained about the increasing cost pressure, which is preventing them from being able to dedicate enough time to their patients. Those surveyed were also critical of the new German Health Fund. Of those with statutory health insurance, almost half (47 %) expect to see a drop in the level of services and 56 % of citizens doubt whether the reform will be able to secure healthcare provision financially in the long term. Almost one in three doctors (31 %) believes that healthcare provision is more likely to get worse with the introduction of the Health Fund.
New media campaign
In May 2008, MLP introduced a new corporate
slogan entitled “Financial advice
as individual as you” - a motto developed
together with the brand specialist
Professor Christoph Burmann from the
University of Bremen. To accompany
this, MLP launched a brand campaign in
the second half of the year with the
claim “The strategy of your life”, positioned
both in high-quality print media
and on television.