Communication and service
Pioneer in client relations
Following a development and test phase of just two years, one of the largest IT projects in the history of MLP was launched in June 2008. MLP is one of the first companies in the financial sector to introduce a comprehensive Customer Relationship Management (CRM) system. The CRM system guarantees the consistency of all data and a smooth flow of information with partner companies. With the CRM system, MLP greatly exceeds the legal documentation requirements prescribed for financial consultants based on legislation such as the EU Insurance Mediation Directive and the German Insurance Act. An example of one significant innovation in the new software is the electronic client file, in which all relevant information pertaining to the client, such as e-mails, documents or appointments, can be linked.
MLP Health Report 2008 reveals worsening care
More than half of all German citizens and doctors are complaining about a drop in the quality of healthcare. At the same time, trust in the future of the healthcare system is also receding in both groups. This is one of the core results of the 3rd MLP Health Report, which was commissioned by MLP and drawn up by the Allensbach Institute with the support of the German Medical Association. In 2008, doctors were also surveyed for the first time alongside patients. Almost half of all doctors complained about the increasing cost pressure, which is preventing them from being able to dedicate enough time to their patients. Those surveyed were also critical of the new German Health Fund. Of those with statutory health insurance, almost half (47 %) expect to see a drop in the level of services and 56 % of citizens doubt whether the reform will be able to secure healthcare provision financially in the long term. Almost one in three doctors (31 %) believes that healthcare provision is more likely to get worse with the introduction of the Health Fund.
New media campaign
In May 2008, MLP introduced a new corporate slogan entitled “Financial advice as individual as you” - a motto developed together with the brand specialist Professor Christoph Burmann from the University of Bremen. To accompany this, MLP launched a brand campaign in the second half of the year with the claim “The strategy of your life”, positioned both in high-quality print media and on television.