Business model: independent financial and investment consulting
Trust as the basis of client consulting
Independent, comprehensive consulting and support of the target client group, i.e. academics and other discerning clients, sits at the heart of MLP’s business model. MLP clients can rest assured that they will always receive the right advice based on the current phase of their life that offers them the best solution to all economic questions. MLP’s client consulting is based on a long-term approach. It is often the case, that clients get to know their consultants during their studies and thereby have the option of setting up their personal financial and wealth plan early on and consistently developing it. The MLP consultant of their trust is then on hand as a reliable partner throughout their life. The consultant gives them sound advice and ensures that the products selected are consistently aligned to their wishes and based on the best-in-class principle. MLP consultants are perfectly qualified to provide holistic financial advice. The training offer at our Corporate University, which is accredited by the internationally renowned European Foundation for Management Development (EFMD), ensures a high skill and knowledge level among all MLP consultants.
MLP’s business model is based on the requirements of our clients. We focus on trusting client-consultant relationships and emphasise the importance of independence, quality and holism. Our clients can tell the difference between our approach and the conventional product-driven strategy adopted by many players in the German financial services sector. Clients are also keen to recommend us to their friends and colleagues.
At the end of 2008, MLP looked after 730,000 clients. Compared to the previous year, we were able to increase our client base by 4 %.