Proactively managing value
The objectives of our business activities are profitable growth and to sustainably increase the company value. To achieve this, we pursue a comprehensive management approach which takes account of the interests of all stakeholders in the company and also the values that are not only financial in nature. Our aim is to let our shareholders, our clients and also our employees participate in the long-term increase in the value of our business. To achieve this we are concentrating on expanding our strategic competitive advantage and systematically consolidating the success factors of our business model. In this way, the MLP brand – the most important intangible asset of our business – can continue to thrive best.
In MLP’s value creation process, the branch offices – the core units of service provision within the company – assume an important position. To a large extent they are responsible for how MLP’s business success and brand value develop. Our client consulting and support is located in the independently run top-performing branch offices. These are responsible for making our holistic, independent and quality-orientated consulting philosophy a reality in every consultation with a client. One of the key tasks of our branch offices is to constantly realise MLP’s claim to be the leading independent financial and investment adviser for academics and other discerning clients: We achieve this with top services for our clients and business activities always focused on profitable growth and winning market share.
Social responsibility? Yes!
MLP acknowledges its responsibility to each individual client as well as to society: Our client consulting, our values and our vision are based on the knowledge that we fulfil an essential social function in our role as independent financial and investment adviser with our consulting for financial provision in old age and health. Financial insurance cover for people when they are old and ill is a major pillar of every sustainable social system. Our consultants embrace this responsibility and are committed to a comprehensive service of the highest quality (see also Corporate responsibility report).
Quality leadership in all areas
Brand recognition of MLP as a premium brand in the German financial services market is based not least on the diverse quality leadership of our business: MLP aims to support its clients independently and holistically in the best possible way, offer the best consultant jobs in the industry and employ the best managers in the branch offices. MLP monitors the extent to which it achieves its goals using various KPIs: the cross-selling quota (number of products brokered per client) provides an indication of the holism of the consulting, the quality of the consulting and the client satisfaction; the productivity ratio (revenues per consultant) gives information about how much time consultants devote to their clients.