Communication and advertising activities
During the second quarter MLP fared well in several tests. In an old-age pension consulting survey conducted by the newspaper “Wirtschaftswoche” and the management consultancy firm “S.W.I. Finance”, MLP achieved the highest overall score of all the 35 providers. In the “Best Mortgage Lender” survey, carried out on behalf of the magazine “Euro”, MLP was placed in third position. Furthermore, the MLP subsidiary Feri Family Trust once again won an award. Within the scope of the search for the best foundation manager, Feri was awarded an “unreservedly commendable“ rating by the economic information service “Fuchsbriefe”.
During the period under review MLP also co-hosted for the first time the “University & Education” conference together with the German weekly magazine DIE ZEIT. Focusing on the conference’s main theme of “Can Germany become an education republic?”, around 220 participants were able to follow the speeches and listen to the panels of high-class speakers from universities and the world of politics. The event provided MLP with ideal framework conditions to strengthen its dialogue with important university representatives.
Whereas many companies, including numerous financial services companies, have scaled back their advertising in view of the prevailing economic conditions, MLP opted to continue its successful image campaign “The Strategy of Life”.
In sponsoring too, the MLP brand enjoys a constant presence. Through the MLP Marathon in May and the start of the nationwide MLP Golf Journal Trophy, MLP is focusing on sustainable accents in its sponsoring activities for its target group. In addition, the first events have already taken place within the framework of the German University Championships, at which MLP is the title sponsor.